The largest Russian retailer Svyaznoy has announced its own app for iOS and Android. The application presents the entire range smartphones, tablet computers, smart accessories, and also laptops and cameras.
By the end of 2015, more than 300,000 orders in the online channel “Liaison” was made with mobile devices – 1.5 years this figure has increased 2.5 times. Buyers who use smartphones and tablets during the ordering process, formed 25% of the company’s turnover, which is 40% more than in 2014. This growth stimulated the introduction of new services for users of mobile devices, said the company.
In “Coherent” the entire available range of retailer – smartphones, tablets, smart accessories, and also laptops and cameras – all in all about 10 000 commodity names. In addition to any user interface and wide range, the advantages of the application service geolocation of shops where you can get acquainted with the product, if required, and pick up the order. The “Liaison” 2 800 sales points throughout Russia, in large cities have several dozen, so convenient filters to select. You can pick up store hours of operation, distance from the user, the services available in the salon. The store can be selected on the map or from the list. Also through the application of the product chosen can be booked in a specific cabin “Coherent”.
The application is hosted in the customer feedback about the products (automatically updated as their website) that allows you to get acquainted with the opinion of real users. In the nearest releases of the application will also add the ability to add reviews directly from the program.
For the first 5 days of the application after it has made orders worth over 1 million. In the program, as in the full version of the site, implemented the ability to use promo codes.
The ordering is done in a few simple steps: product selection, as well as the method of payment and delivery of the order. You can pay by cash or credit card – as with pickup from a convenience store retailer, and in the case of courier services.
March 2016 it is planned to update a mobile app in the new version, each user will have access to a personal account to store purchase history and you can track the status of the execution of the current order. Also in the app you can read news and reviews of new products, watch video reviews of gadgets.
The app is available for smartphones and tablets in App Store and Google Play. More than 95% of orders from mobile devices on svyaznoy.ru made with gadgets running iOS and Android. With more than 40% of orders are issued with iPhone and iPad, the company said.
