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Study: only 10% of iPhone users want to upgrade to the iPhone 7 if Apple will not change the design of a smartphone

Before the release of new Apple products, analysts are often trying to figure out how high the demand for a particular novelty. Quartz edition conducted a study on the subject of interest of users to the iPhone 7, the release of which is expected in two months. Experts interviewed 525 owners of Apple’s smartphone to see whether they plan to buy a new model.

Journalists decided to find out how to affect sales of the iPhone Apple’s decision to adopt a three-year refresh cycle for smartphones. Since then, as Apple released the iPhone 3G in 2008, the most popular Apple gadget was changing the generation every two years the “intermediate” upgrade. But this year the company is rumored to be a game-changer and takes the iPhone with a two-year update cycle for the longer of three years.

Apple’s decision due to the global slowdown in smartphone sales. Users detest, but actually, apart from the obvious saturation of the market, the company no longer see the point too often to change generation, adding several new features and updating the design.

The results of the study showed that the decision to go for a three-year upgrade cycle, the iPhone can have a negative impact on the revenue Apple. Only 10% of respondents reported “very strong” or “strong” desire to acquire the iPhone 7, if the company will leave the design of its predecessor. 70% said they “likely” will adapt to the new cycle of iPhone updates. Thus, if previously, for six years users was changed three times gadgets, in the new environment over the same period, the upgrade will take place only two times.

Read also:   Every tenth fan of Apple in Russia willing to buy a new iPhone 7 for any money

About 25% of the respondents answered that they “strongly” or “very” interested in upgrading to iPhone with a new design.

According to available information, the upcoming iPhone 7 will resemble the design of the iPhone 6s, but you will get improved camera connector Smart Connector and will lose 3.5-mm headphone Jack. Contrary to rumors, is a dubious decision, as the glass enclosure of the first OLED display and no Home button can be seen only in 2017.

The market says that people don’t want to spend $700 every year for a new smartphone. This year, Apple has changed the rules of the game releasing last spring, “Junior” iPhone model SE designed to heat demand and to replace the old “fifth” generation of smartphones. Next year iPhone will be 10 years, so the most interesting technical solutions Apple is timed to the anniversary.

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