In early August, Apple announced that the five weeks since the launch of the Apple Music it signed up more than 11 million users. According to analysts, it’s not talking about the success of the streaming service.
According to Thg with reference to MusicWatch, 48% of users, who have tested the service already stopped to use it. Apple has also included a three-month trial period during which you can listen to music for free. However, every second we don’t use the “Apple” streaming.
28% of Spotify users who pay a subscription, I decided to see Apple Music. But among those who are restricted free Spotify service, this proportion was only 11%.
At the same time, nearly 66% of active users Apple Music going to pay for the subscription after the trial period. All owners of iOS devices 77% know about the new service and only 11% of them decided to try it. So Apple still have the ability to get more subscribers.
Streaming service Apple launched in the world, including in Russia, 30 June. It provides access to iTunes library, which includes more than 30 million tracks, and also allows to save tracks for offline listening. The first three months of Apple Music you can use for free, then payment will be $ 169 per month, and a family subscription will cost 269 rubles.
