Study: 63% of smartphone owners are willing to buy Samsung Galaxy S8 despite the explosion Note 7
18.03.2017 0 Comments
Research Agency Fluent has provided interesting statistics of the number of potential buyers of the upcoming Samsung Galaxy S8. According to the company, despite the fact that the previous top-end smartphone Galaxy Note 7 represented a potential threat to their owners, users of the South Korean smartphones are ready to purchase the next flagship of Samsung.
“Ran out of grenades? But still, Samsung Galaxy Note 7” – joke of the kind seen at least once, every user of social networks after Samsung last year announced a complete cessation of production and sales of the device, and 2.5 million devices. In Seoul recognized that not cope with the elimination of the defect in the power supply system, which gadgets can overheat and catch fire. In total, Samsung has recorded more than 100 explosions of branded smartphones worldwide.
The problem with the quality of Galaxy Note 7 was a heavy blow for the South Korean company’s financial performance which began to improve after two adverse years, thanks to successful sales of smartphones Galaxy S7, wrote analysts.
In order to assess the prospects for Galaxy S8, the researchers conducted a survey among 1500 Americans about whether they plan to purchase a Galaxy S8. It turned out that 63% of current owners of Samsung smartphones do not confuse incidents with explosions and Note 7. According to them, this “will not affect the decision to purchase Galaxy S8”. Only 14% of owners of smartphones Samsung responded that they have similar concerns about the upcoming smartphone.
Among those who enjoyed a Galaxy Note 7 to the opinion, 46% said that it will not affect their buying decision. The company formally apologized in front of the buyers, stating that they will do everything possible to keep it from happening again.
Although the results of the survey should reassure Fluent Samsung, other polls not so positive. For example, if 89% of iPhone owners say they are willing to buy another iPhone, users of Samsung smartphones who say the same thing much less in 56% of cases. In addition, 33% of respondents have no interest in voice assistant with artificial intelligence Bixby, who should be one of the main functions of the Galaxy S8.