The latest report of the analytical company Strategy Analytics, specializing in tracking of mobile devices with Internet access, has revealed the most popular display size for smartphones. According to the survey, the most preferred for users is the screen size of 5.3 inches.
The study was conducted in the USA and the UK in the first half of 2015. Respondents were presented prototypes of devices of different sizes and were asked to indicate the most successful. Most users just stopped the choice on models with the 5.3-inch displays. Devices with screens 5 inches and 5.5 turned out to be less popular.
During the experiment it became clear that the owners of Android-devices prefer smartphones with larger displays than the iPhone. This is confirmed by the fact that more compact 4.7-inch version of Apple phones are in greater demand than iPhone 6 Plus and iPhone 6s Plus with a 5.5-inch screen.
The study found that when choosing between thickness and battery life smartphone users prefer the latter. Thus, the respondents preferred 8-mm prototype, not a model thickness of 6 mm if they knew that the first would provide greater autonomy. This clearly contradicts the concept that is practiced in Cupertino. Apple’s chief designer Jonathan Ive said that in his understanding the iPhone needs to be thin and light device. For these qualities he is ready to sacrifice the battery life.
Analysts also noted the desire of users to larger gadgets. The majority of survey participants chose the prototypes of phones with bigger screen, than the one that they enjoy themselves.