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Retailers expect a decent queue for the iPhone 7 at the start of sales in Russia

Last week Apple presented the iPhone 7 and iPhone 7 Plus, the second generation Apple Watch and wireless headphones AirPods. New flagship smartphones are largely the same design as the previous generation, but became more productive on 50%, have received protection from water and dust and got rid of the mechanical Home button and the usual 3.5 mm headphone Jack. Retailers, studied the demand for a novelty in Russia, expect long queues for the new iPhone 7.

The main emphasis Apple has made to the quality of the pictures in the older models now present two matrix with a resolution of 12 megapixels and two lenses.

“Today, dual camera — this is a rare solution in the smartphone segment. With its appearance in the line of iPhone we can expect a broader rollout of the technology to other manufacturers”, — noted in “the Messenger”. Re:Store the advantages of iPhone 7 Plus called optical zoom and the “bokeh” effect — blurred background for portraits, a new color “black onyx” and the new A10 processor Fusion. In “Eldorado” confident that the audience will also attract two stereo speakers and wireless headphones EarPods. In “M. video predicts the beginning of a dynamic development of Bluetooth headphones.

Retailers interviewed by the publication of the DP, I believe that in Russia, the new iPhone will be more popular than previous models. “We don’t know the quantities that Apple plans to deliver to the start of sales, but the demand will surely be high,” — said the representative “Eldorado”. Re:Store to confirm this and note that traditionally in the fourth quarter there is sales growth. “The new products will spur the smartphone market in Russia. We expect that by the end of 2016, smartphone sales in Russia will increase by at least 10% in units,” predicts “Connected”. In “Euroset” also expect “a decent queue.

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“In addition, we assume that the release of the iPhone 7 and iPhone 7 Plus will allow us to strengthen the leadership position of Apple in the Russian smartphone market,” — said the head of the Department of procurement “Euroset” Alexey Shirokov.

However, the head of “Rustelekom” Yury Bryukvin are not so optimistic. “Such demand for the iPhone, which we saw seven years ago, definitely not, not the economic situation, the issue price is still matters. Of course, those who buy Apple, they’ll come for the novelty, and those who want to get their first, just brought from USA. The hype just will not” — says the analyst.

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