At the front of applications and services for iOS, Apple has clearly decided to declare war on all the competitors. A bright event of 2015 should recognize the launch of the music service Apple Music. This is a logical step for Apple is the largest seller of music on the Internet, designed to compete with subscription services Spotify, Pandora and Google Play Music.
Told the head of Pandora Brian McAndrews, getting started Apple Music led to an outflow of 1.3 million users of its streaming service, according to THG. A similar situation was observed two years ago after the launch of iTunes Radio.
In the latest quarterly report, Pandora said about the increase in the number of service users 1.6 million to 78.1 million compared to the same quarter last year. Despite this, the third quarter brought Pandora outflow of 1.6% of clients. And the company’s management believes that it is the Apple music service.
“It was, undoubtedly, a unique quarter in the streaming music business,” said Brian McAndrews, noting that Pandora had expected the negative impact of Apple Music and warned investors about a possible Exodus of users, which will be of short duration.
It is noteworthy that the statement of the McAndrews contrary to his words spoken in July, when he stated that there was no significant effect Apple Music on Pandora. But just days after, Apple announced that the service was joined by 10 million users.
After that, the growth of Apple Music slowed noticeably. Earlier this week CEO Tim cook said that up to this point, the service is about 15 million people, of whom 6.5 million have issued a paid subscription. Most of the audience competing services including Pandora, prefers to use a free subscription with ads.
