Opinion: the resignation of Jonathan Ive from Apple would be a tragedy for the company
27.11.2016 apleapplekot 0 Comments
Lead Apple designer Jonathan Ive is no longer directly involved in the development of “Apple” devices. Such assumption was made well-known journalist, the author of the blog Daring Fireball John Gruber. In his opinion, Ive had faded into the background and ceased to design iPhone and iPad from day to day, entrusting the job to others.
“I heard that the last time he ceased to be directly involved in grocery design, and mainly concentrated on architectural projects, namely on the campus in the form of a space ship and new stores,” said Gruber in a recent podcast The Talk Show.
Rumors that Jonathan Ive has ceased to design hardware (and may even go from Apple) appeared last week, when the company introduced a photo-book Designed by Apple in California. The album to which Ive wrote the introduction, talks about the 20 year history of Apple’s design in 450 pictures from the iMac in 1998, to the Apple Pencil 2015. Some saw the collection as a feature that Ive summed up his work at Apple.
Podcast Gruber became a hit on the Internet, a few days later, Gruber had to apologize and refute the words. John, citing Apple assured that Ive not going anywhere. It looked absurd: we had a feeling that Gruber refused announced in the podcast position only due to the fact that his source in the company has threatened to end cooperation.
Symptoms that indicate impending departure of Quince and Apple really is, consider in Life. It is clear that the role of Jonathan Ive changed him as a creative person, obviously closely within the company. However, care Quince of “Apple” Corporation will affect Apple and its products are almost more than the death of Steve jobs.
First, problems with the design will be even deeper than it is now. Secondly, Ive Evangelist iOS 7 system, which became the basis for iOS 8, 9 and 10. The redesign in 2013 has been quite successful, but the next update (without an intelligent designer) can result in a resounding failure.
Thirdly, Ive designed a smart watch Apple Watch, announced in 2014. Then a wide frame around the screen looked tolerable. Now, dull. A year later they will become obsolete eventually. But who is going to design the next generation, if not Ive? Besides, Joni excellent contacts in the fashion industry and show business, to promote the watch as a stylish accessory will be much harder.
The fourth reason to be sad because of the possible departure of Jonathan and his team. It consists of about 20 people, and the backbone of this team working side by side since the mid nineties. Accordingly, if the Quince poached in another, more ambitious Corporation, it could leave Apple without a major makeup designers.
Item number five: parting with IWOM will change the entire structure of the Corporation. Now Ive — the head of the highest level. Such as it is, in the company of three more: Tim cook (Executive Director), Jeff Williams (operations Director) and Luca Maestri (chief financial officer). Losing Ive would be negatively perceived by shareholders, stock brokers and journalists, so that the market capitalization will unambiguously fall.
But the worst part is that Apple will lose the only person in top management, responsible for creating products, not for sales. Ive is a designer with impeccable taste, the original decision is almost always blessed Steve jobs. Ive have no analogues, it is the brightest brand: no wonder Apple from year to year makes it the main hero of the promo video, dedicated to the release of new devices. Such an employee not to go anywhere.
However, if you look at the situation from the point of view of Quince, the total earned in Cupertino, about a quarter of a billion dollars, the situation seems pretty clear. When a person leaves that job, he was not satisfied with either financial terms (deleted), either colleagues or prospects.
The last aspect – one of the possible. And if the Ive finds Apple capacity, this is very alarming: perhaps we will not see truly ingenious gadgets with the bitten Apple on the case.
Conclusion: more dangerous than a farewell to IWOM can only be his transition to the competitors. For example, the Samsung company, which is an urgent need to restore reputation, and to seriously revise the design of almost all gadgets.