At launch Apple Watch in Russia, the company “Yandex” has published the results of a study of the market for smart watches in our country. The demand of Russians for such devices since June of 2014 increased 2.7 times, according to the company.
Category of Smart watches and bracelets appeared on Yandex.Market in June 2014. Then she was only 24, and now there are almost 150. This dynamic quite clearly illustrates the rapid growth of the entire segment. Increased the range and number of sellers: in comparison with June 2014, the number of stores offering smart watches and bracelets, rose 1.7 times to 2000 odd.
Together with the proposal grew and demand: the number of clicks users Yandex.The market on sites, shops with smart watches and bracelets from June 2014 increased 2.7 times. By June 2015, the interest of users to smart watches and bracelets is comparable with the interest in e-books.
The smartwatch market is growing quickly and changing rapidly: some models are obsolete, and they are replaced by new ones. In particular, the list of the most popular Market models in June 2014 and July 2015 are virtually the same.
As can be seen from the top of 2015, before the release of the Apple Watch in Russia, some shops on Yandex.The market has already started to offer these watches. Their high cost has significantly influenced the average price of goods in the category: it increased from 8 000 in April to 11 300 in July (take into account the goods received traffic from Yandex.Store in stores).
Among 150 models of smart watches and bracelets on Yandex.The market you can find a variety of offers from simple fitness bracelets to watches-smartphone with camera and Internet access.
As for Apple Watch, the App Store download app Yandex for these hours: Translator and Taxis. Soon will be added to the application Yandex.Map.
