Recently many of the resources, based on research from Kantar, reported that the Samsung Galaxy S7 flagship ahead of the iPhone 6s. But it is not.
Of course, Samsung sells more smartphones than Apple. However, the leadership of the company from Cupertino is not the number of sold gadgets and their quality. This is reflected in the average cost of the iPhone, part of $650, while the average price of an Android smartphone does not exceed $200. Samsung offers its flagship model for the price of the equivalent iPhone. The problem is that the premium models of the Korean company not sold in the same volumes as the iPhone.
Typically Samsung has introduced a new flagship in April, missing the Christmas period, as this is the time to start selling the new iPhone. The South Korean company just can not withstand direct competition. This year the company unveiled the Galaxy S7 and S7 edge somewhat earlier, on March 11. Although officially the number of products sold has not been disclosed, analysts estimate that shipped about 10 million of Galaxy S7 in the first three weeks of the month. For comparison, during the first three days of sales iPhone 6s have sold 13 million copies.
In total “Apple” the Corporation has sold nearly 75 million iPhones in the first quarter after the announcement. In the same quarter Samsung shipped more phones than Apple, but earned less – $3.38 billion, compared to $13,987 billion in order to distract the public from the upcoming iPhone 6s, Samsung introduced the Galaxy Note 5 phablet earlier than usual, but this tactic did not succeed: the Apple has set a record for number of sold devices.
In recent time, iPhone sales are declining due to currency fluctuations: a stronger dollar affects the cost of the smartphone in foreign markets. Samsung with similar problems are not faced, as the price of smartphones is set in Korean won.
In the second quarter of 2015, Apple sold 61,2 million iPhone, while in the same period in 2016, managed to sell “only” 51.2 million smartphones. Galaxy S7, despite sales growth year-on-year by 25% and reached the level of only 10 million
As the Director of Counterpoint Research, Neil Shah, Galaxy S7 this year approached the level of popularity of Galaxy S4, released three years ago. In the period ahead of the iPhone 5 for sales of the South Korean camera. iPhone 6s, in turn, sold much better than Apple camera 2013.
In the period from 2013 to 2015, sales of smart phones the Galaxy series decreased. Apple sold fewer iPhone than last year, but sales increased significantly compared to 2014.
Moreover, according to Kantar Worldpanel, user migration between the two giants of the market in favor of Apple. From Samsung to “Apple” moved 14% of users, whereas from the camp of Apple to the Koreans left only 5% of customers. Among smartphone owners Cupertino giant 88% intend to stay loyal to the company. Samsung such users 86%.
Will also be unfair to ignore the 13 million iPhone sold in first 3 days and 113 million units sold in the first two quarters after the announcement of the devices, and now look at Samsung’s sales – 25 million Galaxy S7 in the first two quarters of 2016.
Of course, Samsung has introduced a worthy flagship, resulting in sales of smartphones Galaxy S stopped falling. However, to say that the Korean device is the popular iPhone, the wrong way, especially considering the fact that during the last two years in the sales of Samsung flagships no real progress, can not be said about Apple.
