National search engine “Sputnik” is looking for a contractor who will be able to attract new users to the service. Information about the contest with a maximum price of 9.8 million rubles published on the procurement website.
In the list of purchases specified one lot – “Provision of services to increase the audience of users of the products posted on the website”. According to the specifications, the contractor will be required to increase the audience of the “news”, “Maps”, “Comfortable country”, “My home”, “Medicine” and “Poster children”, as well as mobile browser Sputnik and applications “Drugs” and “My house”. All applications will be reviewed on August 13.
Currently Sputnik began to test different promotion channels, and is out of beta form. According to the Director of communications of gosposhlina Dmitry Chistov, the competition is held for the selection of advertising agencies.
Russian search engine “Sputnik” launched in late may 2014. It is positioned as a project targeted at users who need social important information: for example, about public services, healthcare, etc. is engaged in the development OOO “Sputnik”, the control in which belongs to the structure of Rostelecom. Last allocated for the development of service up to 800 million rubles.
In early June, Sputnik has released a mobile browser. For a month he scored about 50 000 units. For comparison, the most popular in Russia the app from the social network “Vkontakte” — set of 50 to 100 million times, this statistic from mobile Google Play store.
