MTS has cancelled a Commission for traffic on social networks Vkontakte, Facebook and Odnoklassniki for subscribers, connected or switched to the new tariff s lines and ULTRA Smart. This is stated in the press release of the operator.
C3 March when you step into these social networks from your mobile phone (via app or browser) traffic will not be deducted from the package rate. According to the plan of the company, it will allow subscribers to increase their available on the tariff package of the Internet up to four times. How many MTS use the batch rates, he says.
Thus MTS wants to stimulate the consumption of mobile Internet, many users start to use mobile Internet with social networking. In addition, MTS expects to increase sales of batch rates and the increase in average monthly revenue per subscriber (ARPU), say “Vedomosti”.
In 2010 MTS has opened a free access to Facebook text version, but after a year closed the opportunity. Active mobile users of social networks, a simplified version is not needed, explained then the representative of MTS.
Free access to certain sites, including social networks Vkontakte and Facebook, were previously provided by “Beeline”, but to do it again no plans. According to the company, it does not make sense because of the growing popularity of bundled tariff plans with prepaid package of Internet traffic. The subscribers of these tariff plans are two-thirds of the operator’s subscribers.
Tele2 is also considering various options for discounted billing of access of subscribers in the social network. The company said that Tele2 expects to launch the first such projects in 2016. The operator plans to cooperate with all the major social networks. The traffic of social networks, for example, will cease to apply on the “heavy” rates (with a lot of available bandwidth) or to enter a special option for unlimited access to social networks at a small additional cost.
Are there any plans on zeroing of traffic for social networks of “MegaFon”, the representative of the operator Julia Dorokhina says.
In February of this year, the Indian regulator TRAI has prohibited operators providing free access to the online services, describing it as “positive discrimination” violates the principles of network neutrality. Head of Department for regulation of communications and IT Federal Antimonopoly service Elena zaeva says that if the Agency received an application from social networks, MTS is not included in the list, it will consider them. While, according to her, such complaints were reported.
