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MTS was the largest mobile operator in Russia

The network of firm salons of MTS became the largest seller of communication devices in Russia by number of outlets, overtaking the network of salons of “MegaFon” and “Beeline”, “Euroset” and “Svyaznoy”. In the third quarter, the operator increased its retail network by more than 6% to 4695 salons. New points are opened mainly in Moscow and other megacities. By the end of 2015, he said, shops will be already 5000.

Still the leader in number of stores was “Euroset”. At the end of the third quarter it had 4500 stores. The “Coherent” at the end of September was 2900 salons, in the III quarter decreased by 34 stores to 3716. MegaFon has in recent months added a few dozen outlets, now there are 2083 “Vedomosti”.

MTS opens the shops, not only to sell more devices that support Internet access, but also to better serve customers, explained the company. According to the retailer, from April 2015, when the price of smartphones have come close to purchasing, attendance of retail outlets increased 1.5 times. The amount of the average check increased by 12% to 5419 rubles.

Any major retailer if you wish, can open a lot of salons, but it made sense to do before going into new, free markets, says Vice-President, Finance of “Euroset” Dmitry Milshtein.

Once the “Euroset” was more than 5000 stores, but now the leadership is determined not by the number of lease agreements, and the performance of each trading place. “The salons that now grow like mushrooms in the near future can be closed”, – assured the company.

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