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M. Video and MTS declare the success of the iPhone in Russia SE: the number of pre-orders is comparable to the iPhone 6s

On Thursday, the countries of the “first wave” started selling smartphone iPhone SE. The appearance of the new items is virtually identical to the iPhone 5s, and technical specifications largely corresponds to the iPhone 6s. Analysts said that over the first weekend since the launch of the iPhone SE in Russia were imported from 300 to 400 of “gray” handsets, but the sales allegedly amounted to only 150 pieces. In “the Messenger” has commented on this statistic, stating that today the “grey” market does not reflect the real interest in new devices.

“Several years ago “grey” sellers chose to get new product as fast as possible, as between the world and Russian premieres of the interval could be two or three months. Today, he is reduced to the max: in the US SE iPhone sales started on March 31, in Russia — in 5 days. Also pictures from unofficial sellers who bring phones from countries of the “first wave”, is often higher, this is due to current exchange rates,” he said.

One of the Russian partners Apple announced that since opening the pre-order on March 31 for the purchase of the iPhone SE received several thousand pre-orders. According to him, the number of pre-orders of the new smartphone Apple in 3,6 times exceeds similar indicators of the previous Samsung flagship, which was released in the spring of 2015. Thus then the activity on the smartphone market in General was higher.

In M. Video and MTS said that since the opening pre-order for iPhone SE the company received approximately the same number of applications, in 2015 for the iPhone 6S. “In our view, this indicates a steady demand for Apple equipment of all kinds and rulers”, — said the representative of “M. Video” Olga Kobzareva. She added that forecasts iPhone sales SE at the retailer are the same as the iPhone 6s. Call accurate indicators M. Video, Svyaznoy and MTS declined.

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According to information “Messenger”, about 20% of users left the application for the purchase of two or more smartphones. The company believes that the iPhone SE will be in high demand among buyers, as is now popular device with 4 inch screen.

In “the Messenger” stated that the iPhone SE compared with the previous smartphones from Apple is not quite correct, as the previous models of iPhone came on the market in other season and other conditions: for example, the iPhone 6s came out in the fourth quarter of 2015, when demand for gadgets maximum, and iPhone SE comes out in a more “relaxed” from the point of view of the demand season.

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