While music services Apple Music and Spotify are similar in many respects, the curation of music flow in Apple service distinguishes it from a Swedish competitor. Speaking about personalized collections in Apple Music, legendary music producer Jimmy Iovin stated that in Cupertino are working on that the best minds. “We hired the best people we know,” said Yavin. We have hundreds of the best of them.”
Considering all the growing rumours about the work of Cupertino on service streaming TV to Apple TV, it would be logical to assume that Apple will decide to extend the approach with an editorial selection of content on the TV. Yavin hinted at this in a recent interview with Wired.
“We know that there are many ways of delivering TV content. Don’t you would like to become better thanks to the special services and content curation? Technically they are all good. And even Netflix began releasing original content. It’s really cool, but none of us shoots his films, right? So all we, as spectators, or, as it’s called in the music business, fans. We want to watch movies.
You sit down with a girl or a group of friends and look out for the movie on the Internet. The box will not help you. You should search what to watch. Thus, someone needs to help the client to find suitable content. Entertainment needs this, she needs to live and breathe,” said Yavin.
Today, the audience is offered a higher quality television programmes than ever that immerses people in an endless stream of interesting content from different suppliers, and try to choose something from this thread – not an easy task. Moreover, because such a huge number of options people are just looking for something that advise them friends.
Yavin made an interesting observation. Perhaps partially supervised model television in the style of Apple Music is not only fun, but also a key feature that will distinguish the future Apple service among competitors.
The fact that Apple is going to go this route, and confirm the purchase of the company. In 2013, she acquired a site search and recommendations video Matcha.tv. Service with a native application for iOS, collecting content from cable providers and streaming services and gave personal recommendations. Liked the idea of Apple. If to draw editors, service Apple TV will become even more attractive.
According to the latest rumors, the new generation Apple TV set-top box will be presented on 9 September along with the flagship iPhone 6s. However, the startup video service, likely to be held in October or November of this year.
