In January – June of 2015 smartphones are more expensive than 30,000 rubles took 25% of the Russian market of smart phones in the money versus 5% a year earlier. In pieces, their share has increased sixfold to 6% from 1% the year before. The Apple products on the market in the premium category from 30 000 rubles reaches almost 85%. This is reported by “Vedomosti” with reference to the report of “Euroset”.
Smartphone sales worth more than 30 000 rubles grew faster than devices of other price categories: 304% in units and by 400% in the money. Impressive growth in sales of expensive smartphones, the representative of “Euroset” Ulyana Smolskaya explains that after the price increase at the beginning of the year in this category moved models that used to cost 18 000-25 000. this is Indirectly confirmed by the fact that in the first half of 2015, heaviest sales fell in this price segment 54, and 55 percent in units and in money. Overall in the first half of 2015, the average price of a smartphone in Russia year-on-year increased by 13% to 9600 rubles.
But the rise in price is not the only cause of rising demand for expensive machines, believes Smolsky. One of the main reasons is the emergence in the beginning of the year a sufficient number of new iPhone 6, which deficiency was observed in December, and later implemented in a pending demand. According to the Manager, Apple products on the market in the premium category from 30 000 rubles reaches almost 85% in revenue and in number of units sold.
According to MTS, smartphones more 30, 000 rubles took in the first half of 2015 26% of the Russian market in sales. It is the increasing demand for smart phones in the upper price segment allowed the market to finish the first half of 2015 in the black – revenues from smartphone sales year-on-year grew by 7%, says a representative of MTS Dmitry Solodovnikov. According to him, the surge of sales of expensive devices came at the end of the second quarter, when prices began to decline. For example, MTS in April 2015 on the third reduced the cost of all devices with the mobile Internet, which allowed to significantly increase the sales of expensive smartphones, especially with LTE.
The Russians are still willing to buy flagship phones, the interest in them is preserved, but the growth of sales of more expensive devices 30 000 rubles speaks nothing about changes in consumer preferences and changes in the structure of the smartphone market, said the representative of “Coherent” Maria Zaikina. In the first half of 2014 models in this category were few, and in the first half of 2015, their range is increased at least three times, she says. According to Zaikina, in January – June 2014 the most expensive at that time price segment – more than 25 000 rbl. – was approximately a 20% market share in rubles and 6% in units. This year the devices, which cost more than 25 000 rbl., are sold at a price higher than 30 000 rbl. the Performance of this segment in General similar to those a year earlier adjusted for the increased cost of the devices, she says.
The crisis has polarized the smartphone market: people buy more or very cheap, or very expensive models, says the CEO of Telecom Daily Denis Kuskov. On the devices cost up to 6000-8000 rubles had in the first quarter of 2015 about 40% of the market in units, he estimated. But those who could afford the device a premium before the crisis, buy them now, sure Pieces. People are willing to spend money on expensive smartphones because used to have those functions without which they think cannot be avoided.
