According to research company Canalys, the iPhone 8 was not included in the five most popular smartphones in the third quarter of 2017. The demand for the iPhone 7 is still high.
Experts Canalys claimed that the results of the third quarter of 2017 7 iPhone became the best selling smartphone in the world:
“In the third quarter of 2017 the best-selling smartphone in the world iPhone 7. Apple has shipped about 13 million devices to various customers. In second place was the iPhone 6S, its sales amounted to about 7.9 million units. Third place belongs to Samsung Galaxy Prime J2 — approximately 7.8 million units. On the fourth and fifth place is the smartphone Oppo A57 and R11, which has sold nearly 7.8 million and 7.2 million units, respectively.
iPhone 8, released in mid-September of 2017, was not able to get into the top 5″.
Joint sales of the iPhone 8 and iPhone 8 Plus approximately 11.8 million gadgets. iPhone 8 Plus sold better, its share exceeded 50% and amounted to 6.35 million units.
In the report, Canalys reported that demand for older iPhone models justifies Apple’s decision to expand the model range:
“In the third quarter of 2017 saw an increase in shipments of the iPhone 6S and iPhone SE. High demand for the iPhone 7 might be due to the lower prices on the model in mid-September. In the third quarter of 2017, Apple has significantly improved it is due to older and cheaper versions of iPhone.
The release of the iPhone helped Apple X cover 5 price bands and iOS devices in new niches. Apple aggressively protects its market share and does not agree to changing the structure of the profit margin”.
Submitted in early November 2017 the report on the results of Apple’s fiscal fourth quarter confirms the validity of the chosen many-model strategy. Version iPhone 8 caught just three weeks of sales in the third quarter of 2017. Perhaps time constraints did not allow iPhone 8 to enter the top five best-selling smartphones. However, Apple representatives claim that the iPhone 8 has become the most popular iPhone models at the start of sales.
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