iPhone 7 became the champion of sales among Apple devices in Russia
22.06.2017 0 Comments
The Russian representative office of IDC issued a report on the market dynamics of mobile communication devices in the first quarter of 2017 According to the latest figures, in the first quarter of 2017, the Russian smartphone market recovered from the recession after the weakening of the ruble and went up sharply, including through the sales of more expensive models. Champion of sales in Russia among the devices was the iPhone 7, who managed to oust the iPhone 6s models, noted in the IDC.
The smartphone market in Russia has recovered
According to the data, from January to March, 2017 in Russia delivered 8,438 million mobile phones, which is almost 17.5% higher than in the first quarter of last year.
“The increase in the average selling prices of smartphones have become for us a major surprise, said Natalia Vinogradova, senior analyst at IDC Russia. — It was $208, and it is forty dollars more than in the last quarter of 2016.”
IDC analysts point out that a simple push-button phones are still in demand. This trend, according to IDC, today widespread throughout the world, so forgetting them is not threatened.
“Although the reports of the state statistics Committee the real recovery of the total amount of consumer spending in Russia is not yet reflected, it seems, consumers are again spending more money on the purchase of smartphones,” says Simon Baker, programme Manager, market research mobile phones, IDC CEMA.
One of the signs of market recovery after the currency turmoil was the fact that the share of LTE phones began to grow again, although for the three previous quarters remained unchanged. Now the standard supported by two-thirds of phones sold in Russia, and it is gradually becoming the “new normal”.
“After the weakening of the ruble in late 2014 the price of Android smartphones on the Russian market was on average lower than in other countries of Central and Eastern Europe, as consumers continued to be interested in smartphones in the same price category in Moscow before the crisis. Now the situation has changed,” says Simon Baker.
Apple is a sales leader in the top segment
According to the report, in the first quarter of 2017 on the Russian market of mobile devices has been significant changes in the status of suppliers. Downloads Huawei is growing rapidly; this applies particularly to the budget brand, Honor, which in Russia is already ready to compete with by the brand Huawei.
Among other Chinese brands good situation in the segment of entry-level smartphones is the ZTE Blade.
At the same time, as noted in IDC, Lenovo has somewhat lost its positions: in the first quarter of 2017, the share of this company accounted for less than one percent, while at the peak of popularity in the third quarter of 2015 was 18%.
In General there is a tendency towards that the more popular brands in General are gaining momentum, while oriented to the Russian market products Fly products and a regional network of electronics stores, and WE recently are experiencing difficulties.
In the upper segment of the Russian mobile phone market is still dominated by Apple. Decent competition it was only Samsung: expensive phones iPhone 7 and iPhone 7 Plus, according to IDC, “sold well in Russia,” was sold and earlier models of the iPhone 6 and iPhone 6 Plus.
According to Natalia Vinogradova, the sales volumes of Samsung products begin to decline.
The “premium” category also includes some models of Sony Xperia, for example, Z5 and P10 smartphone of Huawei, but the superiority of the Apple noted in the IDC remains indestructible.
Champion of sales in Russia among the devices Apple is the iPhone 7, who managed to oust the iPhone 6s, the import of cheaper iPhone models SE even declined slightly.
Summing up in the first quarter of 2017, and noting their generally positive trend, IDC still Express some concern for the near future.
“In the second quarter of last year we have seen a definite movement towards more expensive phones — said Simon Baker, when the ruble rose sharply. But this hope proved to be false. Oil prices continue to fluctuate and may fall again, and with them will fall and the ruble. But we can be confident that the Golden days of high exchange rate will return not soon, and the Russian mobile phone market will remain a market with high price competition compared to, for example, with Western Europe”.