April 5 in Russia will start official sales of SE smartphones iPhone and tablets iPad Pro with 9.7-inch screen. Pre-orders for the latest Apple news took from 24 March.
IPhone SE was designed in the style of the iPhone 5s and the display diagonal of four inches. The device is equipped with the latest Apple A9 processor and 2 GB of RAM. This not only dramatically increases its performance in comparison with its predecessor, but also allows the voice assistant Siri to hear the user command in the background.
In the U.S. market price iPhone SE starts at $ 399 (about 30 500 rubles) for the version with 16 GB of memory. In Russia the cost of the device with 16 GB of memory is 37 990 rubles, the model with the storage volume of 64 GB will cost 47 990 rubles.
Together with iPhone SE for pre-order became available 9.7 inch iPad Pro. The gadget weighs less than 450 grams and has an improved display: it is 25% brighter than the iPad Air 2, and 40% less prone to glare. The new system is True Tone thanks to a special sensor analyzes ambient light in real time and, based on these data, changes the color temperature of the picture.
The cost of a new iPad Pro in the U.S. starts at $599 for the version with 32 GB of memory. Version with 128 GB will cost $749, 256 GB – $899. In Russia the iPad Pro with 9.7 inch display and sells for $ 52 990 rubles. Model of 128 GB is 64 990 rubles, 256 GB – 76 990 rubles. The new iPad Pro is the first Apple tablet, dubbed the colour “rose gold”. Also on sale: gray, silver and gold versions.
Russian retailers opened pre-orders for iPhone SE on March 29, but data on the number of orders traditionally did not disclose. Assessment leading analyst Mobile Research Group Eldar Murtazin, in the whole country all of the retailers had pre-ordered no more than 20-25 thousand units.
MTS pre-orders for iPhone SE were the flagship models of the iPhone 6s. “Beeline” the number of pre-orders is constantly growing, but less than the iPhone 6s, told in the company. The representative of “Euroset” Ulyana Smolskaya not said the number of ordered iPhone SE, saying only that the priority in the first batch will be given to those who made pre-orders in the online store. Meanwhile, a source close to largest mobile phone retailer, said his online store had about 1,000 pre-orders.
In “the Messenger” said that the most popular pre-ordered devices in its online store was SE iPhone colours space grey, accounting for more than half of pre-orders decorated. The next most popular color — rose gold — ordered every fifth.
Memory customer preferences were equally divided. The company also noted that by the end of the week not less than 20% of users leave a request for the purchase of two or more devices.
“The number of SE pre-orders iPhone more than three times exceeds similar indicators of the previous Samsung flagship, also released in the spring of last year, despite the fact that a year ago, the activity on the smartphone market in General was higher”, — said the Agency interlocutor.
The head TelecomDaily Denis Kuskov expect from Apple new products strong sales. “The market is stagnating, the second year is expected to fall. People try not to spend money. Retailers largely because it got involved in a price war. The new machine is a fairly high price that will scare away some customers, but some people will be interested in,” says Grand. Pre-order volume it is estimated at several thousand devices.
