Revenue LLC “Apple Rus”, “daughter” Apple, through which American Corporation supplies in Russia its products, in 2014 amounted to 96 billion rubles. The company’s net profit reached 1.3 billion. Despite the dramatic collapse of the ruble in December, Russia last year accounted for over 1% of Apple’s sales.
The average nominal rate of the US dollar against the ruble in 2014 amounted to $ 37,97 rubles/$1. On this basis, the revenue of Apple in Russia could be assessed in the amount of $2.5 billion Total revenue of Apple in January-December 2014 – $200 billion.
Apple registered the “Apple Rus” at the end of 2011 (LLC 99.5% owned Dutch Apple Holding B. V., a 0.5% Irish Apple Distribution International), reminds “Interfax”. In 2013, the Corporation transferred to “Apple Rus all contracts for the supply of products to the customers in Russia. Before that, the Russian distributors have purchased an Apple device, its foreign structures.
In June 2013, Apple has opened in Russia online store Apple Online Store.
About 70% of its revenue in Russia Apple receives from selling the iPhone, follows from the statements of its Russian subsidiary data and retailers. The share of Apple in the past year accounted for about 10% of the Russian market of smartphones, the year she first became the leader in monetary terms. IPhone sales grew by 60% in units and 80%, to 67 billion rubles, the money, GfK reported.
This year Russian iPhone sales decline by tens of percent due to the devaluation of the ruble and the pricing policies of these devices has risen by more than half. In the second quarter iPhone sales fell by almost 50%, while the share of Apple in terms of unit shipments decreased to 5%. Leadership income regained Samsung, which sold in April-June 970 000 smartphones on 13,85 billion against 280 000 on iPhone 10,14 billion.
