Since the launch of the first iPhone in 2007 Apple has tried to provide the best experience of using their devices, even if it meant the loss of market share in favor of Android. Many asked to launch an iPhone in the middle price segment, forgetting that Apple continues to support and sell cheaper models of the previous generation.
Back in the present day. Apple still does not have a budget iPhone to compete with Android, but continues to sell more smartphones than ever. According to experts, a plan for the “Apple” of the Corporation to gain market share of Android-devices is not in creating the range of available gadgets.
During the recent quarterly earnings report was announced details of iPhone sales, and Apple Upgrade Program presented during our final presentation. This program allows you to acquire unattached to the operator and protected in the context of the service AppleCare smartphone in installments. So, purchase the 16-Gigabyte iPhone 6s in the Apple Store will cost $649. With the Apple Upgrade Program the buyer can pay $32,41 per month for two years, but total payments will be $778, because the program includes AppleCare+.
So Apple continues to hold value, but offers the potential clients a more comfortable environment for the purchase of a smartphone. This step will make the iPhone more accessible, including through the dissemination of this software among trading partners. In the future Apple plans to significantly expand the scope of the Upgrade Program.
Answering the question about the need to visit the official Apple stores in the U.S. and other countries to participate in the Upgrade Program Apple, Tim cook said that over time the company intends to make this program available to Resellers and representatives. He acknowledged that in the American market until the best conditions for the implementation of the services than in other countries.
Cook emphasised that the Apple Upgrade Program will attract new buyers who previously considered more affordable smartphones on other platforms.
“We understand that our new program to update the device until a noticeable increase in the final sales of the iPhone, but with increased access, more and more users will be able to use this service. These conditions create a new market for the iPhone with other prices, still offering the best product possible for customers,” said cook.
And the plan of Apple works. The company announced that 30% of iPhone sales last quarter fell to the share of the former owners of Android-based smartphones. It is likely that customers were able to use the software update, receiving tied to an operator device at a lower cost.
On the other hand, despite the capture of the audience Android users “green robot” is very popular in many markets, especially in developing countries. Where people can’t take advantage of the attractive terms of the Apple Upgrade Program, iOS smartphones remain out of reach for most.
