Apple started selling a set-top box Apple TV fourth generation. Domestic buyers wishing to purchase a media player that is running an operating system tvOS and enjoy watching your favorite programs through streaming, to run on the TV games and apps from digital App store will be able for example to assess the fourth generation to work tomorrow. How successful is Apple TV the prospects for the domestic market? Experts believe that the start of sales of the new “Apple” devices will not cause in Russia a stir comparable with the launch of the iPhone.
A new generation of set-top boxes from Apple at the launch on 9 September. The cost of 32-Gigabyte version of the Apple TV in our country is equal to 13 990 rubles, and 64-Gigabyte model will have to pay 17 990 rubles. The multimedia player comes complete with a unique accessory – a remote control equipped with a touch surface instead of a navigation wheel, an accelerometer, a gyroscope and a few mechanical buttons. So, the “Apple” of the console will be playing, for example, in Guitar Hero or Crossy Road. The system interface is used for the familiar gestures — swipes and Thaci.
According to experts, the total number of Apple TV users in Russia in the thousands. Do not compare with those iPhone sales more than 3 million devices last year alone. IPad has sold almost a million. Observers doubt that in the coming years Apple TV in Russia will be able to achieve the best results. It’s not so much the “Apple” of the company, but in the prospects of “smart television” in Russia. This term refers to technology that integrates TV, Internet and other services.
Almost 60% of us households have a smart TV, about the same numbers – and in Europe. In Russia the figures are much more modest: in General, Park TVs only 10% have a Smart TV. The reasons for this low distribution are some. The most important thing is the video piracy.
Apple will also be difficult due to high competition. In Russia are sold not only consoles, like Apple TV, but a TV that already has Internet access, Bluetooth and Wi-Fi. Leaders in this segment are Samsung, LG, Philips and Sony. It turns out: why buy a console, Apple TV when to buy a new TV with the same functions and roughly the same price.
I must say that Apple is positioning Apple TV fourth generation as a television service, but as a gaming console. As already mentioned, remote control can be used as a joystick. Of course, heavyweights such as the Playstation or Xbox console competition is unlikely to be, but it turns into a multifunctional device.
Moreover, according to Variety magazine, Apple wants to focus on creating their own video content, that is filming TV series and movie. And allegedly already negotiating with Hollywood studios. Of course, the content will be distributed only through Apple services.
To place an order on Apple TV in Russia as of Monday, however, the immediate delivery of the goods will be delivered only tomorrow. As for pricing the media player, it should be guided by memory. If your device has a flash drive on 32 GB, it will cost about 14 thousand rubles.
