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Best Buy is expanding the geography of sales of the Apple Watch due to unexpectedly high demand

At that time, as Apple does not disclose sales of the Apple Watch, the American network of shops of home appliances and electronics Best Buy claims that the new product became a bestseller among customers. The retailer began selling the “Apple” smart watch this month only at a few stores – first in USA and then in Canada. According to CEO Hubert Joly, the demand for the Apple Watch was so great that the company plans to expand the geography of sales of the device at all retail outlets.

Jolie made the corresponding statement during a conference call to investors, under which the company reported on their successes in the second quarter. It is worth noting that the Apple Watch started to be sold in Best Buy American until 7 August, and in canadian stores of the retailer – a week later. Report for the second quarter in which the company showed revenue growth, covers the period up to August 1, and does not include sales of “Apple” smart watch.

However, from the comments Jolie follows that the three-month period of sales of the Apple Watch in exclusive Apple Store was not able to fully satisfy the demand for them. At Best Buy over a thousand stores worldwide, most of whom are in the U.S. and in markets where there are no Apple stores.

In July, the retailer announced the imminent start of sales of the 16 models of the Apple Watch and accessories 100 stores, a little later, “Apple” smart watch were expected to be sold in 200 stores Best Buy. However, the launch of the device was very successful, so the company decided to start selling the Apple Watch in all its 1050 stores until the end of September.

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Jolie said that Best Buy is developing departments of Apple technology Apple: today they are presented in 740 outlets, and another 170 will appear in the near future. The Executive Director confirmed the rumor that his company will soon begin offering service AppleCare Protection Plan, and in 50 stores are already running the corresponding pilot program. As a result, the Best Buy stores will be able to become authorized Apple service providers.

Despite the fact that Best Buy initially supported a competing payment service CurrentC, in the autumn the company plans to start accepting Apple Pay payments. App Best Buy for iOS has already received the support of this function.

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