The operator offers the data to advertisers on user preferences your network to increase the effectiveness of mobile advertising.
“Beeline” launched the service “Beeline programmatic”, which should be a tool for the automated buying of advertising in the mobile Internet. This is reported by “Vedomosti” with reference to the Executive Vice President of marketing Anastasia Orkina.
According to a company representative, today every fifth user accesses the Network only from mobile devices, and advertisers have little to no information about such audience. The operator plans to provide them with information about the location of subscribers, their favorite resources on the Internet, and other data.
“Beeline” unique opportunities for advertising – it can analyze the entire array of data passing through it from the point of view of subscribers ‘ preferences and to provide accommodation based on these preferences, described in the company.
“Our company is the only RTB-a player who can provide such data for approximately one third of mobile users of the country,” says Orkin.
“Beeline” has already had a trial advertising campaign in collaboration with the Dentsu Aegis Network group also has arrangements with the seller of Gazprom-Media Digital. Testing has shown that advertising using data operator to four times more effective than without them.
