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As cellular operators in Russia earn on mobile Internet

On August 18 MTS introduced for users of all their batch of Smart tariffs automatically subscribe to additional packages of Internet traffic after they exhaust the main, the information on the operator’s website. A similar mechanism automatic subscription from 2014 will be available for subscribers of “Beeline”.

Earlier in the exhaustion of the traffic limit, the operator simply put the caller on slow 2G speed. Slow unlimited access remained, but now they can not use the default “Vedomosti”. Instead of slow operators to ensure that the customer has purchased additional paid megabyte package. MTS has introduced this mechanism for new subscribers of tariffs from the family of Smart (it to MTS network connects the vast majority of smartphones in February 2015 and from 18 August to and archival of Smart tariffs. Increased the size of the packages together with the cost: in February additionally been connected for 300 MB of data for 30 rubles, and now, depending on the rate of 500 MB for 50 rubles, or 1 GB for 100 rubles, he said. In a month you can link up to 15 packages. Respectively, compared with February extra cost subscribers can be increased by an amount up to 1050 roubles per month. In the “Beeline” an additional package 150 MB worth 30 rubles.

At Beeline and MTS packages activation can be disabled. MegaFon also offers subscribers additional traffic packages, but they do not connect automatically, just the speed is reduced and packages offer to connect.

In the second quarter of 2015, MTS ‘ revenues from mobile Internet services grew by 23.4% to 18.9 billion rubles, follows from the statements of the company. MTS does not disclose the number of mobile Internet users, but, according to her representative Dmitry Solodovnikov, during the year the number of users of smartphones in the carrier’s database increased by 7.9 percentage points to 44.9 per cent.

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Revenue growth of “Beeline” mobile traffic year-on-year in the second quarter was 19% to 10.6 billion rubles, the Number of subscribers using the mobile Internet, has grown in three months by 5.6%. Income MegaFon mobile Internet grew in April – June 2015 year-on-year by 20.9% to 15.9 billion rubles While the number of subscribers using the mobile Internet, increased by 8.4%.

According to preliminary data, AC&M-Consulting, in the first half of 2015 the number of mobile Internet subscribers year-on-year increased by 12%. At the same pace it grew in the first half of 2014, said partner AC&M-Consulting Oksana Pankratova. That revenue is growing faster, it explains the increase in traffic generated by subscribers. In January – June of 2015 compared with the same period last year, the average traffic per subscriber grew by 38% to 2.13 GB, she says.

Revenue growth and traffic is partly due to the tariff policy of the operators – for example, because of their pay scale has gone unlimited data plans, says the Manager of the partner company of several operators. If earlier at the party, spend $ package prepaid megabytes, speed decreased with a maximum of up to 64 Kbps, but now the Internet just turned off, he says. For smartphone 64 Kbit/s – not so low speed: it is possible to use the messengers, read e-mail.

Thanks to autopolling packets on the packet rates of the MTS after the exhaustion of paid traffic bundle, the subscriber can continue to use the Internet at the usual high speeds, says Solodovnikov. But if the Internet he doesn’t need it can disable it. In this case, the subscriber receives an alert sms that he’s running out of traffic and will be connected to additional Internet package.

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Shows how internal statistics of MegaFon, the majority of enough subscribers included in the basic tariff of minutes, sms and megabytes, says his representative Tatyana Zvereva. If necessary, the traffic can be bought, she says. Unlimited Internet is in demand mainly by young people, traffic-intensive, is the audience addressed services owned by MegaFon of Scartel (brand Yota), tells Zvereva.

Yota offers a fixed monthly fee access without speed limits and used to traffic, says his representative Lina Udovenko. Accordingly, no charges subscribers are not required.

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