In iOS 9, Apple introduced a number of special technologies designed to protect the privacy of user data. One innovation was the rule prohibiting third-party applications to know the number and name of installed on iPhone and iPad apps.
In the current iOS 8 any download from the App Store software has access to information about the software on your device. For example, Facebook and Twitter know what games and applications are interested in the smartphone owner and offer advertising depending on their preferences.
In the iOS 9 update will change. According to the developers testing the beta version of the new platform, they are no longer allowed to request information about the software on your mobile device. This was discussed also at training sessions within WWDC 2015.
Apple has been paying special attention to the privacy of users in the last few years. Seventh generation iOS was the first to include a function to disable tracking advertising tracking the behavior of the owner. The result of tracking advertising the following: advertising content that you see the owner of the iPhone and iPad, is selected based on his actions – surfing the Internet, purchase apps and other digital content, etc. Thus, the advertising company in anonymous mode learn human preferences and show you ads relevant to their interests. To disable this feature in Settings –> Privacy –> Advertising –> Limit ad tracking.
Earlier this month, speaking at a security conference EPIC, Tim cook said that Apple does not use user information that is stored in your iPhone and iCloud, for profit, and does not provide access to special services to their servers. The head of the Corporation believes that its customers should control their privacy and believes it is a “basic human right”.
