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Apple Watch ahead of Rolex in the ranking of the most popular luxury watches

When choosing hours people often get lost among the various brands. Many Swiss brands are models for every taste and any budget. Report platforms research social media NetBase shows that Apple Watch are more popular than products Rolex in the ranking of luxury watch brands.

Analytics firm has made a rating based on popularity and excist on different watch brands among 700 million posts in social networks between 2014 and 2015. In the category of “Watch” Apple Watch took first place. Gadget Apple ahead of all Swiss brands including Tag Heuer, Richemont, Patek Phillippe and Curren. Smart bracelet has bypassed in a rating even Rolex, who for several years was kept the leadership in this segment.

The NetBase platform not just brings together key words and mention any brands, it uses what is called today the technologies of natural language processing for point and vysokoopasnye data sample for analysis, said the company.

In the line of Apple presents collection luxury Apple Watch Edition, which is limited and competes in the segment with the best Swiss copies. Buy these models are only a few dozen shops around the world is really a fashion accessory. The Golden Apple Watch the same set of functions, they differ only in the material Edition is made in yellow and rose gold. Cost – from $10 000 to $17 000.

Although many wealthy people really prefer Apple Watch, on a first date it is better to wear a classic Rolex. According to a recent study, 72% of affluent men prefer the Apple product, while women in 80% of cases would agree to a date with a man with a Rolex.

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See also:

  • Rolex and Patek Philippe: 10 Swiss watches that you can buy for the price of Apple Watch Edition

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