With the start of sales of Apple Watch in Russia, Apple has decided to expand its distribution strategy, including the most influential in the fashion industry Department stores and boutiques. From Friday a list of such stores and added one-stop shop with Seating format shop-in-shop – the Apple Shop in the store.
Trading point is located directly in the center of the store, in the Atrium of the Department store, where customers have access to the Apple Watch Sport and Apple Watch and iPhone, iPad, MacBook and Apple accessories. Hundreds of people had gathered for the opening of the store in the Central shopping and retail complex of the capital.
The Department store is the largest Department store high-end fashion in Eastern Europe and one of the trendiest places in Moscow. In the Apple sure like Galeries Lafayette in Paris, Isetan in Tokyo, Selfridges in London, TSUM has a unique heritage that combines innovation with style and fashion, and his expertise in understanding such essential components as style, luxury and sport to create some incredibly suitable atmosphere that complements the shopping experience in the existing network of own stores.
TsUMe Apple is planning to open a special area of service service diagnostic gadgets.
At the moment Apple launched the 8 specialized boutiques worldwide which sell the Apple Watch: 10 Corso Como (Italy), BOONTHESHOP (South Korea), The Corner (Berlin), colette (Paris), Dover Street Market in London and Tokyo, Malmaison (Singapore) and Maxfield (Los Angeles). Particular vision and style of these stores naturally correlate with many of the characteristic qualities of the Apple Watch, confident in Cupertino.
31 July sale Apple Watch launched in several stores premium Apple Resellers in Russia, including iPort, Re:Store, C-store. The cost of “smart” watches on the Russian market is of 23 990 rubles up to 78 990 rubles. The cost of the models in the case of 18-carat yellow gold will be in the range from 660 thousand to 1 million 120 thousand rubles.
