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Apple launched a global advertising campaign Apple Music [photos]

Advertising campaign Apple is known around the world. Spectacular, large-scale, exciting… they are meant to unite people around the world and inspire them. This week, the California giant has launched a global promotional campaign for a new music service Apple Music. The posters appeared in many cities around the world, including San Francisco, Tokyo, Toronto, Los Angeles and Mexico city.

On Apple billboards depicts famous artists and the logo of the service with different style fonts. The posters were seen on the streets of San Francisco, on the metro Omotesando and Harajuku in Tokyo, at bus stops in Mexico and the avenues of Los Angeles and Toronto.

This is the first large-scale advertising campaign Apple Music. In late June, Apple has placed new York on the square in times Square huge banner with Beats 1 – 24-hour online radio station with DJs from new York, Los Angeles and London, which is part of the Apple Music service. The advertising slogan of the campaign “Worldwide. Always on” (“anywhere In the world. Always works”).

Apple Music has earned 30 June with the final release of iOS 8.4. The first three months of use will be free. After this month Apple Music will cost $ 169. Immediately at the start, the platform became available in more than 100 countries, including Russia.

Sources at major record labels say that Apple Music attracted more than 10 million subscribers in the first four weeks after the launch of the service. According to insiders, the team’s Director of content and services of the company Robert Condry she was surprised by the amount subscribed during the free trial period.

Read also:   Apple will announce the second quarter results on July 21

Apple does not publish statistics on Apple Music, but provides the numbers to the right holders in order to influence some popular hip-hop labels, collaborating with Spotify.

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