Apple has patented a system targeting mobile advertising that allows you to show users only those products that they can afford. An appropriate application of the company published on the website of the patent and trademark office.
Described in the patent of the technology Apple provides the possibility to automatically determine the balance of funds in the Bank account of the owner of an iPhone, iPad or Mac. In the text of this document the remainder is called “available credit”. To gather information use “special software”. Periodically it sends requests about the status of the user account and on the basis of numbers calculates the maximum allowable amount of the potential purchase.
Authors suggested that at least two basic ways such hour counters. The first assumes that the user is able to purchase the merchandise, if his account after the purchase will remain equal to just spent. The second scheme assumes that the owner of the gadget can spend no more than 90% of their money.
After the definition of “available credit” the mobile user will get an Apple targeted advertising. In this case, the owner of the gadget will be offered only those goods and services that he “can afford”. If the value of the product does not match with its financial possibilities, your ad won’t show, said Siliconrus.
How Apple intends to obtain data on the state of the banking account, is unknown. Currently the company has its own payment system — Apple Pay — but it only involves the binding of maps to the gadget for subsequent purchases, but not the disclosure of its balance sheet.
