Traditionally, a few days after the launch of the new iPhone, Apple has shared data about how many copies were bought in its first weekend. This year the company decided to break the long tradition and not to publish data on the sales of the iPhone 7 and iPhone 7 Plus in the first weekend.
Apple spokesman explained the decision by saying that these data ceased to be relevant for investors and customers, as sales for the first weekend depends on the amount of supply of the devices in stores, and not real demand. The iPhone 7 and iPhone 7 Plus will be available in thousands of locations worldwide, the company does not even doubt that the initial stocks will be instantly sold out. However, Bloomberg notes that this indicator was one of the key, which some investors determined the success of the new iPhone models.
Analysts were skeptical of Apple’s explanation. Reuters interviewed experts believe that the iPhone has passed the peak demand in 2016, the company will not be able to report record sales as it has done before.
Some analysts believe that investors that Apple’s decision to not like it. “The less data you have, the worse. Especially when we are talking about this smartphone that raises so many questions,” says Colin Gillis, a BGC Partners specialist. However, some experts believe that the most significant not the first weekend of sales, and the first month when all the problems with the shortage of devices has been resolved. So the loss of this information means nothing to them.
In the second quarter of 2016 Apple sold of 40.4 million iPhones at $24 billion, which is 15% less in comparison with the same period in 2015. Total revenue also fell from $49.6 billion to $42.4 billion Drop in indicators was recorded in the second quarter in a row.
