Apple is waiting for the first in the history of the company the decline in sales of smartphones, as the new generation iPhone will receive an insufficient number of innovations contributing to the growth of demand. At least this was the opinion of the experts at Pacific Crest. Last week this forecast was voiced analyst Ming-Chi Kuo, working for the Taiwanese firm KGI Securities.
September 9 is expected to show a iPhone 6s and iPhone 6s Plus, which, according to rumors, will not differ in design from its predecessors, and one of the main innovations will be the sensor recognition depressing Force Touch display, which first appeared in the smart watch Apple Watch and new MacBook.
The use of Force Touch, according to the Pacific Crest staff, will lead to the most significant changes in the UI of the iOS platform, however, this innovation will not be enough to increase sales of “Apple” smartphones at the end of the year.
Experts believe that a year ago the iPhone 6 and iPhone 6 Plus is enjoyed by the consumers record high demand due to the increasing size of displays. Thus they provoked the growth of sales of smartphones Apple. It is unlikely that the iPhone 6s will have the same interest, so that the results of the IV period of 2015 can not be compared with the same period last year, according to Pacific Crest. The company notes that component suppliers for the iPhone also talk about reduced the volume of orders that speaks in favor of its forecasts.
In October-December, analysts predict the iPhone implementation in the amount of from 65 to 75 million units. According to the results of the same period of 2014, Apple sold a record number of tubes — 74,5 million If analytical prediction will come true, there will be the first ever drop in iPhone sales yoy.
It is known that Apple makes smartphones that are quite different from past generations, every two years. Between major updates Cupertino present products that have, as a rule, one or two major innovations. In the case of the iPhone 4s was Siri, the iPhone 5s fingerprint scanner Touch ID. “Chip” iPhone 6s should be a Force Touch display.
