It’s been four years since the death of Steve jobs, which for some, was the personification of material success, for others – a visionary that changed our world, and for third – guru caliber of Siddhartha Gautama.
As in the case of many other talented people, the popularity of Steve jobs since his death has only increased. Any news about any fact or rumor of his life immediately gets into the top. On the shelf even the most modest of the bookstore be sure to find one of his biographies, and film companies continue to make movies about him.
Resource Siliconrus recalled the words of Steve jobs about design, quality, taste and perfection of the world. He is far from us, but still continues to guide those who dared to “think different.”
About the creative process
Creativity is about connecting the many parts together. If you ask creative people how they did something, they feel a little guilty because in their minds they did nothing, but just can see the picture.
For them it is absolutely clear, because they were able to connect experiences and synthesize new products.
About design
For most people, a design is the outward manifestation of things, her jewelry. For me this definition is very far from the true value of design. It is not only about how things look or what emotions they evoke, but also about how they work.
People should be absorbed by design, to go deeply into it, to carefully chew and not just quickly swallow it.
Design is the soul of creation of man, which manifests itself through successive outer layers of the product or service. the iMac is not just the color or the shape of the hull. The essence of the iMac is to be the best consumer computer in which all the elements interact with each other.
About diversity
Many people in our industry don’t have a variety of experience, so they don’t have enough skills to build relationships. They are extremely one-sided solutions without a broad perspective on the problem. As we go deeper with a specialist understanding of the human experience, the better the design will be the product.
About the focus groups
Really hard to design products for the focus groups, because people don’t know what they want until they don’t show.
About marketing
Marketing is about values. This world is complex and noisy, it is impossible to make people know about us very much. Because we have to be very choosy about what information to inform consumers. It should be the most important, and need to communicate it in a very clear manner.
On the impact
It’s not about pop culture, not to fool people and make them buy something they don’t want. We are in the process of understanding what we want and trying to understand whether users too. So we can’t just ask people that, in their opinion, will be an outstanding product in the near future. There is a good phrase of Henry Ford on this: “If I had asked my customers what they wanted, they would have asked for a faster horse”.
About the taste
The only problem with Microsoft is that it has no taste, and on a broad scale. They don’t think of original ideas and bring a little culture into their products.
The quality
Be a yardstick of quality. Some people are not accustomed to the environment in which excellence is taken for granted.
About innovation
Innovation is what distinguishes a leader from a follower.
About improving the world
Think about it: you want to spend the rest of your life selling sugar water, or to try to change this world?
